Your AI Startup Just Got Seed Funding, Now What?

We Understand the Pressure from Investors. Let’s Build a Marketing Strategy That Eases the Stress and Delivers Results.
You’ve got the funding you need, but without a clear strategy, it’s easy to become overwhelmed. The pressure from investors is mounting, and there’s no clear roadmap. That’s where I come in. We’ll build a marketing strategy that makes sense for your AI startup and sets you up for growth. From hiring the right marketing talent to scaling your marketing efforts, I’ll guide you every step of the way to ensure a strong foundation for future success.

Driving Revenue

Generating Client Pipeline

Reducing Marketing Cost

Strengthening Online Presence

Meet Me! Anirudh

Over the past 7+ years in B2B enterprise tech, I’ve built and executed go-to-market (GTM) strategies that have delivered $11.75M+ in direct revenue impact.

My expertise lies in demand generation, ABX, and revenue marketing, helping companies capture demand, accelerate sales cycles, and optimize CAC-to-LTV ratios. I focus on full-funnel growth marketing, from brand positioning and category creation to pipeline acceleration and retention marketing.

I’ve led high-performance growth teams and worked cross-functionally with sales, product, and customer success to build multi-channel GTM motions that improve conversion rates and sales efficiency. My approach emphasizes clear, strategic communication, and authentic messaging that resonates deeply with prospects.

Key Expertise:
Go-to-Market (GTM) Strategy | Demand Generation | Account-Based Experience (ABX)

When I’m not helping B2B companies break through their growth barriers, you’ll likely find me playing golf, exploring new places, or diving into the world of Red Dead Redemption 2.
Anirudh Mohan Marketer

What Exactly Do I do?

Growth Frameworks

As an AI startup, you need marketing frameworks that can handle the unique challenges of rapid scaling. I help design and implement growth systems that not only nurture relationships with potential clients but also foster long-term loyalty. Growth is not just about quick wins, it’s about creating sustainable, repeatable strategies that will work for your company as it evolves. My approach gives your marketing team a structured playbook to follow, ensuring continuous and predictable results.

AI-Driven Demand Generation

To scale quickly without burning through your budget, you need demand generation strategies that are tailored for AI companies. I help design holistic demand gen programs that cover everything from brand awareness and thought leadership to lead nurturing. This isn’t just about capturing leads; it’s about attracting the right leads, those who are genuinely interested in your solution, reducing churn and increasing sales conversion rates.

Built Over $11.75 Million ARR

Let’s be honest: every marketer claims to generate results. But how often do you see evidence that goes beyond a single “success story” or case study? In my work, I pride myself on focusing on tangible revenue outcomes rather than vanity metrics. During my previous engagements, I’ve helped organizations double their lead pipelines, boost conversions in mid-funnel stages, and reduce the cost of acquiring new customers. These achievements weren’t random or coincidental. They were the result of clarifying goals, aligning teams, and measuring what truly matters—revenue contribution, pipeline quality, and overall profitability.

Let’s Take the Next Step Together

You’ve got the funding, and now it’s time to scale. Together, we’ll build a marketing strategy that drives long-term growth, takes the pressure off, and sets you up for success.

The Real Reasons AI Startups Struggle to Scale Marketing

Your job is not to focus on marketing, it’s to handle the technicalities of building a product that can change the industry. You’re here to innovate, to create something groundbreaking, and to scale your product. But once the seed funding is in place, the pressure shifts to scaling your marketing and making sure your product gets into the hands of those who need it. Often, the problem lies in a misalignment of strategy and execution. Here are the common issues AI startups face:

1) Unclear Positioning:
Many AI startups struggle to explain exactly what their product does and how it adds value. If your messaging is too technical or too vague, you risk losing potential customers. Let’s work together to ensure your value proposition is clear, compelling, and tailored to your target audience.

2) Misaligned Metrics:
Focusing on the wrong metrics can create confusion. Are you obsessing over website traffic instead of qualified leads? Are you measuring success by lead volume rather than closed deals? Let’s make sure your marketing efforts are focused on metrics that align with revenue growth.

3) Random Marketing Tactics:
AI startups often try to be everywhere at once—social media, paid ads, webinars, email marketing. Without a clear strategy, these tactics can spread your resources thin and fail to create meaningful impact. We’ll focus on the tactics that matter most and align them with your growth objectives.

4) Poor Collaboration Between Marketing and Sales:
Generating leads is just the first step. If your sales team doesn’t understand how to follow up effectively, or isn’t aligned with your marketing messaging, you’re leaving money on the table. Let’s build a system where marketing and sales work hand in hand to convert leads into customers.

The key to successful marketing lies in strategy, alignment, and a focus on what truly drives growth.
Book a Brainstorming Call – No Sales Pitch, Just Ideas!
  • "Bringing Anirudh into my marketing team was one of the best decisions we made. We had a solid product, but our growth was stuck. His go-to-market plan was an immediate success and delivered a huge ROI—over 340% during its entire duration. We ended up generating about $2.5 million USD in annual recurring revenue through his strategic guidance. He showed us exactly how to align our sales and marketing teams, use our content more effectively, and measure the results in a way that proved our ROI. We finally have a process that’s repeatable and, most importantly, scalable."

    Prashant Kumar

    Vice President - Marketing
    Volza/Infodrive India
  • "I had the pleasure of working closely with Anirudh, and I can confidently say he’s an exceptional marketer. His approach personifies the four Cs—cool, calm, composed, and confident. He consistently prepares effective strategies that have greatly contributed to the success of our projects. His visionary mindset is truly respectable, making him an invaluable asset to any team or project."

    Neha Srivastava

    Marketing Manager
    AceCloud
  • "I have had the privilege of working with Anirudh in his role as Performance Marketing Manager and can attest to his creativity and strategic thinking. Anirudh has developed and executed numerous successful marketing campaigns that have resulted in increased brand awareness and market share. He is an excellent communicator, with strong interpersonal skills that enable him to build strong relationships with the team. His problem-solving abilities and decision-making skills make him a valuable asset to our company."

    Riya Soni

    Marketing Analyst 
    VivaOps
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