Links pointing back to your website give you a higher position in the search engine listings. One of the best ways to boost your rankings in the search engines is to get inbound links to your website, and the best way to do this is by submitting your site to directories. However, getting listed with the directories can take some skill, so you may prefer to go with a manual directory submission.
Directories are simply listings of websites with links and their descriptions. They are categorized to allow people to search through them were quickly to find the type of sites they are interested in.
While you may get some direct traffic in this way, the real benefit of being listed in the directories is the backlinks you will obtain for your website. These links are seen by the search engines as a vote of confidence in your site.
Needless to say, the more links your website has, the higher the Google page rank it will enjoy and the greater your position in the SERPS (search engine results pages). Sites with a higher page rank get an improved positioning in Google.
Unfortunately, submitting to directories can be a complex and time consuming procedure. Some of the top directories will reject automated submissions and may even ban your site. Add to this the thousands of directories to which you could submit, along with their various procedures for doing so, and it can be quite time-consuming.
There is software that is supposed to make such submitting easier or even automate it, but even if it works, the various intricacies of the software must be mastered in order to use it effectively, which can be almost as difficult as doing it manually. In addition, some of the software is PC-specific and does not run on a Mac.
Every directory has its own rules that must be figured out. One of the most time-consuming aspects is finding the correct category and subcategory into which to place your site. Choose the wrong category and your site may be rejected.
In addition, you need some knowledge of search engine optimization in order to submit effectively to a directory. The anchor text you choose can determine how much weight the search engines assign to your link. You want the description to include the keywords you wish to rank for. This text may be cropped by automatic submission in order to fit the available space, eliminating critical keywords.
Another consideration is to which pages of your website are pointed in the directories. It can look unnatural if all the links point to your homepage. Therefore, getting links to a range of pages within your site (deep linking) is a good idea, but one that requires an expert’s know-how. Another expert touch is to vary your link description and title with each submission.
For the above reasons, outsourcing your linking campaign to a manual submission service may be the most effective choice. Submitting your links manually is a time-consuming and labor-intensive process and one that can require expert knowledge of the policies of each directory.
Outsourcing this process with a quality firm can leave you with more time on your hands with which to engage in more productive activities.