Establishing your own e-commerce business is not as easy as it is made out to be, and yet there are hundreds of ways and thousands of websites from which you can get your share of the pie. Every useful method you can find to increase your gross sales can and should be pursued.
As with any business, a Web business must be profitable. By its very definition, a business is interested in making money, not in being a hobby. In addition, if funds are limited, one does not have an infinite amount of time to wait to become profitable. One does not have the funding of, say, YouTube in its startup days. While some can afford to wait, others want to see results by a given date.
Without customers we have no sales, and without sales, we have no business. Traffic is key. It represents the people who have a chance to see what we have to offer. The more people who see your offer, the more chances we have to sell them.
The small business person invests a certain amount of startup capital in a business that he or she expects to see regained, even if it is only Web hosting expenses. What’s more, he wants uniform, steady traffic.
Making Money From Your Relationships
The most proven and effective method of advertising is search marketing. Cyberspace generates hundreds of thousands of searches per minute, not only on the main search engines but on websites’ internal searches. While some people are merely browsers, there are always a certain percentage who are also buyers.
The Web has proven to be a boon in finding all kinds of normally unfindable products. It has made the world a smaller place: you can advertise a product from Istanbul and find a purchaser in Chicago.
However, generating sales is not always an easy task. You may have to work with a large number of sites, social networking sites, blogging services, marketing sites and so on to generate a good flow of traffic. Done successfully it could open up a geyser of opportunities.
Apple’s Safari Web browser, with its fast operation and support for multiple tabs, can be a good choice in this regard. Some plugins can make it even more useful. One such plugin, Glims, adds a raft of features to the browser, including greater tab control and the addition of thumbnails to Google and Yahoo! search results.
So, to get to the heart of it, the more traffic you generate, the more you can hope to reach your goals in converting your website to profit. With a good marketing strategy you can cause traffic to flow to your advantage. And with traffic, you have customers who are amenable to putting money into your coffers.
Pay Per Click
How can you monetize your traffic? One possible profit stream is pay per click. In this case, you need only draw customers who will click on the text ads on your site in order to be compensated, a small amount for each click, to be sure, but a significant amount if enough traffic is accrued.
Affiliate programs are another way to monetize your traffic. These are programs in which the merchants compensate those who send paying customers their way.
The advantage of affiliate programs is that you can make sales from products that you do not carry. You do not have to worry about inventory, customer complaints and refunds. The programs keep track of the sales you send to them and calculate your percentage of the profit. In addition, there are trusted third party agents who will handle the business of tracking sales and commissions to make sure you get the payments that are due you.
The advantage of affiliate programs is that you can sign up with as many as you like, as long as they fit in with your niche. Each page of your site can have a link to one or more different affiliate programs. The products offered for sale through an affiliate program can perfectly match the content of any particular page on your website, so varied are the offerings available in the affiliate marketplace.
There are indeed ways to monetize your Web traffic; all it takes is hard work and the expectation that you will succeed.