February 28, 2021

Top 5 Reasons Article Marketing Is Essential To Your Site Promotion!

Article marketing is one of the top free methods of site promotion. After all, every corporate blog is essentially composed of articles. It matters not whether you are a sole proprietor, a home-based affiliate or an electronics vendor, you should make it a point to produce a steady stream of fresh content for your blog, website or social networking efforts.

Article marketing can bring you consistent, targeted traffic, higher search engine rankings and more sales. Let’s look at the top five reasons why article marketing is essential to your site promotion.

1. Article marketing means more targeted and presold traffic.

Article marketing can result in instant traffic to your website or blog. When your article appears on other sites, people can click the link in your resource box that you provide at the end of the article. When they do so, it will be an indication that they were impressed by your article and want to see more of what you have to offer. Just be sure your articles are interesting, useful and informative.

2. Article marketing can create more backlinks to your site.

Each article you submit to a top directory can result in a backlink to your site. However, you should remember that an article that is a duplicate of one that already exists will result in far less “link juice” than one that is unique. You may get better results by guest posting on the blogs of other people in your niche, which will result in a backlink for you and fresh content for them.

Remember that more does not necessarily equal better when it comes to submitting to article directories. The 80/20 rule applies here as it does in other areas of life. The vast majority of your traffic will come from just a small percentage of the top article directories.

It’s like in the early days of the Internet when webmasters were told that they needed to submit their side to hundreds of search engines. Most people today know that the top three or four are the only ones that really matter, but the myth that submitting to hundreds of article directories is necessary continues to persist.

3. Article marketing can increase your search engine ranking.

The links in your resource box on the articles you submit can not only result in fresh visitors and free organic traffic, but the total number of these backlinks will result in improved pagerank for your website. This means that your site can be seen as an authority site which will receive higher placement in any search engine listings.

4. Article marketing can result in increased sales

The aforementioned benefits form the ideal foundation for the generation of more sales. Of course, you will want to have a quality website, product and landing page to succeed in monetizing the increased traffic but without traffic in the first place, all bets are off!

5. Article marketing builds your credibility

As your articles appear in more and more places online, you will start to build a name for yourself. You will form an impression of integrity and people will start to get to know you. You can establish yourself as an expert in your field, increase your influence, and be better able to convert visitors into regular paying customers.

Fortunately, writing on a Mac can be a pleasure. OS X Lion provides a feature that can let you focus on your writing without the distraction of other application so you can enter an almost Zenlike state that will allow you to concentrate fully in getting your thoughts on the screen. In addition, voice dictation software like DragonDictate for Mac can literally make writing as easy as talking out loud.

So sidle up to your Mac, brush off your writing skills, and create some quality content. It’s the best free marketing method out there!

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